PRIVACY POLICY

Last updated: 29 September 2026

LUNACELIA LTD respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, contact us, subscribe to our marketing communications or otherwise interact with LUNACELIA.

1. Who We Are

LUNACELIA LTD is the data controller responsible for the personal information described in this Privacy Policy.

LUNACELIA LTD
Registered in England and Wales
Company No. 16939266

Registered Office:
83A St. Marks Road
Enfield
England
EN1 1BJ
United Kingdom

Email: hello@lunacelia.com

For any questions about this Privacy Policy or how we use your personal information, please contact us using the email address above.

2. Personal Information We Collect

Depending on how you interact with LUNACELIA, we may collect the following categories of personal information:

Identity and Contact Information

This may include:

  • your name;

  • email address;

  • telephone number;

  • billing address;

  • delivery address; and

  • other contact details you provide to us.

Order and Transaction Information

This may include:

  • products purchased;

  • order history;

  • order value;

  • delivery information;

  • returns and refunds; and

  • transaction-related information.

Payment Information

Payments are processed through our payment service providers.

We do not ordinarily receive or store your complete payment card details. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.

Technical and Website Information

When you visit our website, certain information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate location derived from your IP address;

  • pages viewed;

  • referring website or source;

  • interactions with our website; and

  • cookie or similar technology identifiers.

For more information about cookies and similar technologies, please see our Cookie Policy.

Marketing Information

If you subscribe to our newsletter or other marketing communications, we may collect information about:

  • your marketing preferences;

  • your email address;

  • when and how you subscribed;

  • whether you opened or interacted with our communications, where applicable; and

  • when you unsubscribe or change your preferences.

Communications

If you contact us by email, through our website, social media or another communication channel, we may keep a record of the communication and any information you choose to provide.

3. How We Collect Your Information

We may collect personal information:

  • directly from you when you place an order;

  • when you create or use an account, where available;

  • when you subscribe to our newsletter;

  • when you contact us;

  • when you participate in a promotion;

  • automatically when you use our website through cookies and similar technologies; and

  • from service providers involved in processing your order, payment, delivery or interaction with our website.

4. How We Use Your Personal Information

We may use your personal information to:

  • process and fulfil your orders;

  • process payments;

  • arrange delivery;

  • manage returns and refunds;

  • communicate with you about your order;

  • respond to questions and customer service requests;

  • maintain and operate our website;

  • prevent fraud and protect the security of our website and business;

  • maintain appropriate financial, tax and business records;

  • understand how customers use our website;

  • improve our products, services and customer experience;

  • send marketing communications where permitted by law;

  • manage your marketing preferences;

  • comply with our legal and regulatory obligations; and

  • establish, exercise or defend legal claims where necessary.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on the following:

Contract

We process certain information because it is necessary to perform our contract with you or to take steps at your request before entering into a contract.

For example, we need your name, delivery address and relevant order information to process and deliver your purchase.

Legal Obligation

We may process information where necessary to comply with a legal obligation, including certain tax, accounting, consumer protection and regulatory requirements.

Legitimate Interests

We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

This may include:

  • operating and improving our website;

  • providing customer service;

  • protecting our business and customers against fraud;

  • maintaining website and information security;

  • understanding the performance of our business; and

  • establishing, exercising or defending legal claims.

Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against your rights and freedoms.

Consent

Where required, we may rely on your consent, for example for certain marketing communications or non-essential cookies and similar technologies.

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

6. Marketing Communications

If you choose to subscribe to LUNACELIA marketing communications, we may send you information about new collections, products, stories, promotions and other LUNACELIA news.

Where consent is required, we will only send marketing communications where you have actively chosen to receive them.

In certain circumstances, UK law may allow us to contact existing customers about our own similar products or services where the requirements of the applicable “soft opt-in” are met.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails or by contacting us at:

hello@lunacelia.com

Unsubscribing from marketing will not prevent us from sending you service communications that are necessary for your order, such as order confirmations, delivery updates or information relating to a return or refund.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • make the website function correctly;

  • remember preferences;

  • understand website usage and performance;

  • improve our website and customer experience; and

  • support advertising and marketing where applicable.

Where consent is required by law, non-essential cookies and similar technologies will only be used after you have made the relevant choice through our cookie consent system.

You can review or change your choices through Cookie Preferences where available.

For more information, please read our Cookie Policy.

8. How We Share Personal Information

We do not sell your personal information.

We may share personal information where necessary with trusted third parties that help us operate LUNACELIA, including:

  • our ecommerce and website platform providers;

  • payment processors;

  • delivery companies and couriers;

  • hosting, cloud storage, IT and security providers;

  • email and customer communication providers;

  • analytics providers;

  • advertising and marketing providers, where applicable;

  • accountants, legal advisers and other professional advisers; and

  • government authorities, regulators, courts or law enforcement bodies where required by law.

We only share personal information where there is an appropriate reason to do so and seek to limit the information shared to what is reasonably necessary for the relevant purpose.

Some third parties may act as processors on our behalf, while others may process information as independent controllers under their own privacy policies.

9. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where a transfer of personal information outside the UK is subject to UK international data transfer rules, we take steps to ensure that an appropriate transfer mechanism is used.

Depending on the destination and circumstances, this may include:

  • UK adequacy regulations;

  • appropriate contractual or other safeguards recognised under UK data protection law; or

  • another lawful transfer mechanism or exception where applicable.

Where required, we also assess whether the relevant protections provide an appropriate level of protection for the information transferred.

You may contact us at hello@lunacelia.com if you would like further information about the safeguards applicable to your personal information.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, regulatory and reporting requirements.

Different categories of information may therefore be retained for different periods.

When deciding how long to retain personal information, we consider:

  • the nature and amount of the information;

  • why we collected it;

  • whether we still need it;

  • applicable legal and regulatory requirements;

  • potential disputes or legal claims; and

  • security considerations.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

11. Information Required to Complete an Order

Certain personal information is necessary for us to enter into and perform a contract with you.

For example, we normally need sufficient contact, delivery and payment-related information to process your order.

If you do not provide information that is necessary to fulfil your order, we may not be able to accept, process or deliver your purchase.

Providing information for marketing purposes is optional and is not a condition of purchasing from LUNACELIA.

12. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which we process your information, UK data protection law may give you rights including the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain processing;

  • request portability of certain information;

  • withdraw consent where we rely on consent; and

  • complain about how your personal information has been handled.

You have the right to object at any time to the use of your personal information for direct marketing purposes.

You will not normally have to pay a fee to exercise your data protection rights.

To exercise your rights, please contact:

hello@lunacelia.com

We may need to ask for information to confirm your identity before responding to a request.

13. Complaints

If you have concerns about how we use your personal information, we would appreciate the opportunity to address them first.

Please contact:

hello@lunacelia.com

You also have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO).

You can find information about making a complaint on the ICO's official website.

14. Automated Decision-Making

We do not currently make decisions about customers based solely on automated processing that produce legal effects or similarly significant effects on them.

If this changes, we will update this Privacy Policy and provide the information required by applicable data protection law.

15. Children's Privacy

Our website and products are not intended to collect personal information directly from children for online purchasing or marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us at hello@lunacelia.com.

16. Security

We take appropriate organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

17. Third-Party Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy information before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers, technologies or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page.

19. Contact Us

For questions about this Privacy Policy, your personal information or your data protection rights, please contact:

LUNACELIA LTD

Email: hello@lunacelia.com

Registered Office:
83A St. Marks Road
Enfield
England
EN1 1BJ
United Kingdom

Company No. 16939266